What if Amazon open a retail store?

What would it look like?

How could they keep their brand? The user experience?

Here’s my vision about this (made to illustrate forthcoming Ofer’s blog article).

[See it bigger]

A shop with a welcoming context using sofas, plants, aquarium, changing colors walls and lot of space.

The shop is fully automatic and open 24/7.

The staff is there when needed. No hard sales through a legion of agressive and bored salesperson.

The store is not anonymous: you log in to enter. Yes it’s a barrier.

The Main Area

The real size avatar on screen helps you to select, browse and discuss the products presented on mechanical shelves dynamically populated on a lower floor.

There is several of those one-to-one selling units across the store.

The customer can then manipulate his/her selection of products with or without the help of a sale assistant (virtual or not).

The Customer Review Area

Since the beginning Amazon tried to publish trustworthy customer reviews by using reputation scores, moderation etc.
Additionally Amazon was one of the first e-commerce brand to launch viral affiliate program.

This area welcomes trusted reviewers who can explain, discuss the products to other customers and being remunerated at the same time when a sale occurs.

At least it’s a space where people can express their opinions on a one-to-one basis about the product they’ve bought or plan to buy.

The Lounge Area

Are those two women waiting their partners to decide what they want to buy?
Are they waiting their turn to have the dynamic shelves populated with shoes and clothes?
Or is it simply a good meeting point?
You decide.
But we all agree we couldn’t have done this concept without drawing women on it

Check out area

Not represented on this picture but simply a collection area with a standard till.
The customer can pay easily using the financial details from his/her account.

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Yes! It’s a Creative Common licence (the one that give you the right to do anything with it (e.g. making money by printing it on a T-shirt, using it in your teaching lessons, etc.) without paying me. You just need to say somehow that your work as been based by this one (aka I’m the original author).

Download the 300 dpi color version (2MB)…

This version has been created using Photoshop CS4 and the layered file is available on demand.

Buy fine prints, coaster, greeting cards, magnet, mouse pad, postcard, puzzle, etc. of this image on DeviantART…
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Published on Thu 30 Jul 09, modified on Mon 30 Nov 09 at 6:49 (GMT) , by tibo.